I was approached by a group of investors who were starting a cupcake bakery in an upscale shopping district. They were looking for a company to help them establish a website and a social presence. A floor plan, a logo, and design layout of the store was all they had. Commercial construction had just started.



I needed to:

  1. learn their product, learn their market research, and conduct competitor research,
  2. hear their goals for the website and their wishlist,
  3. create a plan for working with the client and their deadlines,
  4. create and pitch a plan for the website,