2011 - 2014
Visual design, IA, IxD, Wordpress development
Paradigm Building Group approached me to revamp their online presence. I had created their first website a few years earlier. Paradigm wanted to update the visuals on the site, introduce new content, and integrate into a content management system (CMS).
I needed to:
- work with the client to develop a content strategy,
- develop a new design language that would extend their corporate branding,
- map the expected content,
- choose a CMS that would be cost-effective,
- schedule and conduct discovery and review meetings,
- and build the site.
To start, I assembled notes on my client’s target audience to guide my ideation on visuals and branding. I used this audience profile to create mood boards of what the site could look and feel like. My client was a high-end builder, so I used materials and textures that were commonly used in new home builds.
I took my client’s required content and mapped the information architecture, including the site’s main navigation.
I created a new WordPress theme for my client. Given the variety of content types, I used plugins to build Admin areas in WordPress for my client to easily create different content types. First, I used Pods, then later transitioned to Advanced Custom Fields.